FLEETEUROPE has supplied 22 branded MINI Coopers to Vitality for the launch of its new Nurse service.
The service allows VitalityLife’s team to visit clients at a convenient time and place to carry out medical screenings and improve the insurance application process.
The MINI Cooper 1.5 hatch with Tech pack was chosen due to its safety features and efficiencies whilst reducing the mileage and fuel expenditure.
Each MINI had personalised number plates with a branded Vitality logo supplied on a 36-month, 45,000-mile contract hire agreement, with the flexibility of a pooled mileage arrangement.
The vehicle contracts are reviewed on a regular basis by FleetEurope’s operations team to keep any additional mileage costs to a minimum.
FleetEurope is also providing fleet management services, tailored to Vitality’s requirements which include fixed cost maintenance, fuel card management, breakdown assistance and comprehensive accident management support.
Chris Wilson, senior sourcing and supplier manager at Vitality, commented: “We needed to mobilise our team of nurses quickly with a fleet of vehicles that were safe, reliable, cost-effective to maintain and an ideal fit with Vitality’s brand image.
“We approached several market-leading fleet companies for the supply and management of the new fleet. We chose FleetEurope because of their competitive pricing model and the detailed recommendations and expertise offered by their fleet consultant throughout the tendering process.”