FORD is aiming to improve its customers’ after-sales experience with a new programme called Ford BlueService. The company will make a £7.5 million joint investment with its 650 dealers in the initiative.
Among the key benefits for Ford drivers will be:
- A free electronic vehicle health check – Ford eCHECK – using up-to-date diagnostic equipment in order to highlight any safety problem;
- Ford Assistance gives customers roadside assistance in the UK and Europe after a scheduled service at an official Ford outlet until the next service is due.
- Online service booking facility, and
- A new “One Call”customer assistance hotline and Ford Accident Management that helps customers with the insurance claims process after an accident, including arranging for repairs at an official Ford accident repair centre, and providing a courtesy car.
Ford BlueService will particularly benefit those business users with a private car they use on business – as Ford says it’s a retail based offer – and promises a Ford Fleet BlueService for SME small fleet customers in the future.
Ford expects to add to the services it provides under the Ford BlueService banner, including fixed price service work for older cars.
Earlier this year, Ford introduced a similar package for van users called Transit24. You can read the story on our Business Vans site here: Ford’s time-is-money servicing plan.