“This will be driven by the analysis of journey expectations. So you would choose the pack that most suited the frequency you would need an electric car alternative. But there’s flexibility. You can always top it up and if there’s something unforeseen then you can have coverage through our daily rental product.”
I suggested to Richard, that AlphaElectric was better suited for large corporates rather than SMEs. But Richard disagrees.
“For an SME running five cars this still has a cost to the company and may well be proportionally higher for the SME than a large corporate. So if just switching one car to electric saves money, why not?
“Why not do the analysis? If we can give an SME some of the advantages of a large corporate then we should.
“We have aspirations to be in the SME market and I think this will be part of that offering.”
Richard says that Alphabet will enter the SME market in quarter 1 of 2014 with a special, bespoke service in the same way it has launched AlphaCity and AlphaElectric.
(We’ve more on this – read Alphabet moves focus to SME business car leasing.)
In the meantime, if the SME product is as comprehensive as the AlphaElectric programme, then SMEs will be well served.
Who knows, you may well end up driving a company car that you didn’t expect: it could be electric.
