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AlphaElectric: why a leasing company wants to help you go electric

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11 October 2013

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AlphaElectric will offer help and advice to businesses that want to go electric

YOU might have dismissed electric cars as a waste of time for your business – but if one mobility specialist has its way you may soon be having second thoughts.

Alphabet, which is part of the BMW Group, wants to persuade you that rather than filling up with fuel you should plug in and juice up.

The adoption of electric vehicles in the UK may have been modest so far but Alphabet believes that convincing the corporate market to go electric will pave the way for faster general growth.

there is a significant opportunity for the UK’s 29 million car drivers to take a fresh look at plug-ins as a real alternative

In order to help achieve that it is launching a new business consultancy service later this month, called AlphaElectric.

Richard Schooling, CEO of Alphabet, said: “Our research suggests that there is a significant opportunity for the UK’s 29 million car drivers to take a fresh look at plug-ins as a real alternative to their petrol and diesel vehicles.

“While there is so much talk about limited battery life, car performance and available charging points, we think the single biggest barrier to EV adoption, both privately and corporately, is lack of joined-up thinking.

“Manufacturers of various new EV models have possibly focused on the benefits of their own vehicles, with not enough time and effort being spent on helping the business or driver to overcome their fears about adopting a new technology.

“Our new service, AlphaElectric, aims to walk business car managers through a simple four step process that takes away the stress and misconception about EVs. We’re confident that through initiatives such as ours, we can easily help to double EV sales again next year.”

Launching at the Saatchi Gallery in London on 22 October, AlphaElectric demonstrates Alphabet’s serious intention to drive EV adoption through corporate and public sector channels.

Alphabet, a major business car leasing company, currently manages more than 120,000 cars in the UK.

Alphabet is a complete mobility specialist for businesses. It also runs AlphaCity, a car sharing programme.

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Matt Morton

Matt Morton

Matt Morton is an automotive content writer for Business Car Manager

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