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BMW beefs up Business Partnership programme

The BMW Business Partnership programme has received a significant upgrade with the inclusion of a Regus Gold Card to small businesses that join the scheme
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No more shopping around for a wi-fi enabled cafe is small businesses sign up to BMW Business Partnership with its offer of a Regus Gold Card

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27 December 2012

A Regus Gold Card is being offered to small businesses as part of the BMW Business Partnership
No more shopping around for a wi-fi enabled cafe if small businesses sign up to BMW Business Partnership with its offer of a Regus Gold Card

Blog: Ralph Morton

BMW has increased the attractiveness of its Business Partnership programme with a new service for SMEs with small fleets – flexible working thanks to a Regus Gold Card.

BMW’s Business Partnership programme is for small businesses and SME (small and medium sized enterprise) firms that run anything from 1 to 50 company cars.

It’s available to BMW and MINI business users and offers special deals and services tailored for the small business market.

Regus, if you haven’t come across them before, offers flexible working, ranging from shared hot desk spaces to fully-serviced self-contained units for start ups to more established SMEs.

I was alerted to this update by Adam Harley, BMW’s Corporate Dealer Operations Manager, who runs the BMW Business Partnership programme at the recent ICFM conference at the MINI plant, Cowley (see The challenges of choosing your company car in the future)

“Have you heard that we have tweaked our Business Partnership customer offer?  We are launching the Regus Business World Gold Card offer to everyone buying a car on Business Partnership. Adam, who used to work for sister company Alphabet, the multi-marque leasing arm of the BMW Group, told me during a break in proceedings:

BMW's Adam Harley“Regus has around 170 premises in the UK and owners of the Gold Card can use these offices either locally or whilst travelling and gain access to free Wi-Fi, refreshments and a business like environment.  Regus’s customer base is largely SME so we feel this is a really good fit with our customers. The Gold Card has an RRP of £420 so we feel this delivers real additional value.”

It certainly should be a good fit. I have a Regus Gold Card and it really is useful.

For mobile workers on the go, the Regus Gold Card provides flexibility and somewhere to catch up with emails between meetings in a business like environment – rather than searching a wi-fi enabled coffees shop, so you’re making the most of your time on the move.

The Business Partnership is worth looking out for if your small business runs a small fleet.

Delivered through BMW and MINI dealers, current Business Partnership deals for December, apart from the free Regus Gold Card, are:

  • BMW 116d Sports 5dr from £219 a month on business contract hire
  • MINI Cooper D Countryman from £189 a month on business contract hire

 For more on the BMW Business Partnership Programme, read the editor’s business car blog 273 – Meeting BMW’s Stephen Chater.

What is BMW Business Partnership?

  • Special free of charge upgrades – such as integrated Bluetooth telephone preparation, Comfort packages and Reversing Assist Cameras
  • Special business car leasing deals – reduced rate contract hire offers
  • Local Business Manager – personal advice for your small business fleet
  • Business benefits – free Regus Gold Card providing access to business lounges across the UK

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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