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Brave new Dawn for billionaire buyers

Rolls Royce silver dawn
The Rolls-Royce Dawn is the next offing in the renaissance of Rollers which began with the Phantom, Ghost and Wraith

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22 May 2015

  • Rolls-Royce Dawn relaunched after more than 60 years;
  • Drophead coupe aimed at burgeoning ranks of billionaires;
  • Unveiled to 130-strong dealer network in Los Angeles and to launch 2016.

PERHAPS in celebration of a boom in global billionaires since the financial crisis, Rolls-Royce is marking this new order with the relaunch of the Rolls-Royce Dawn.

The name, unused in more than 60 years, promises to be an exciting and sensuous drophead.

Fittingly, the car was unveiled to representatives of the marque’s 130-strong global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles, California.

The Dawn revives the rare Rolls-Royce name first used in 1949 but only ever applied to 28 very special drophead bodies between 1950 and 1954. A new beginning for Rolls-Royce at the time, the original Silver Dawn was the first Rolls-Royce to be offered with a factory-built body. The drophead Rolls-Royces that carried the name Dawn continued to be coach-built for individual customers, ensuring their uniqueness and rarity.

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