Chrysler woos executive buyers with an all new 300C
Chrysler 300C 3.0 CRD V6 Executive Auto business car review
Car review: John Griffiths
What is it?
The second-generation Chrysler 300 saloon: you might remember the Mk1 – you could mistake its dramatic road presence for a Bentley.
But this is essentially an all new version of the good value, executive-cum-luxury car which was a smash hit for Chrysler in North America on its debut in 2003 (but which ultimately failed to save the company) and which has helped it gain a tiny foothold alongside Jeep in the sophisticated business user-chooser markets of the UK and Western Europe.
With Fiat now at Chrysler’s helm in place of Mercedes-Benz, the Chrysler 300C leans heavily on Fiat Group powertrain and body engineering technology; not least the 3 litre V6 VM/Fiat turbodiesel which replaces a former Mercedes-Benz unit and which will be the only power plant offered to UK buyers when the car goes on sale on June 14.
The 300C represents a complete culture shift from the British executive business users’ staples of BMW, Mercedes and Jaguar – although precisely which models of its European competitors is difficult to define.
In terms of interior room, perceived overall size and road presence, it seems to sit vaguely between BMW 5 and 7 Series, Jaguar XF and XJ and Mercedes E- and S-Class.
But the really important differences lie elsewhere. The 300C might not seem particularly cheap – £35,995 for the “Limited” specification model and £39,995 for the so-called “Executive” – when a similar-power BMW 530d SE can be bought for £41,095.