THE BMW Group believes that exceptional customer service is all about clear and regular communication, backed up with robust systems and innovative solutions, which go together to help you run a more effective business car fleet.

That’s why they’ve established the BMW and MINI Corporate Launch pad, one of the most rigorous and sophisticated programmes in the industry for talking to company car fleets, understanding their operational needs – plus determining how they can be of assistance.

It is also a platform for speaking to drivers when they need a fast solution to a problem, as well as keeping in touch to ensure all stakeholders know what’s new, what’s important and what is going to aid their business to be smarter, more effective and more efficient.

BMW Group reckons such constant dialogue is essential to upholding outstanding customer service. So, they’ve launched an innovative Five Star rating system – the first of its kind in the industry, throughout the BMW Group Retailer network.

The way it works, is that following contact with a retailer, each customer is asked for feedback, including a score, and the results are published openly on the retailer websites.