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Hitachi focuses on small business market

Hitachi Capital Vehicle Solutions is gearing up to provide improved support for small businesses.

The leasing company is providing better and more efficient back up to its car leasing brokers.

Currently Hitachi Capital Vehicle Solutions has 75 car leasing brokers.

Additionally, Peter Leyden has been appointed specifically to lead and develop the small- and medium-enterprise (SME) sales side at Hitachi.

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8 September 2008

Hitachi Capital Vehicle Solutions is gearing up to provide improved support for small businesses.

The leasing company is providing better and more efficient back up to its car leasing brokers.

Currently Hitachi Capital Vehicle Solutions has 75 car leasing brokers.

Small business support through leasing brokers

Additionally, Peter Leyden has been appointed specifically to lead and develop the small- and medium-enterprise (SME) sales side at Hitachi.

“Car brokers are really important to us,” confirmed Leyden. “We need to redefine our offering. We need to make the process slicker and easier for them. That way they will be able to write more and better business for the small business owner. While it’s price driven, it’s also down to the level of service a broker can provide.”

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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