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Jaguar purrs up alongside SMEs

Story: Ralph | Posted 31 March 2012 | In Cars, Profiles, Special Reports

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David Lewis, UK sales director at Jaguar

Jaguar's David Lewis: enabling dealers to do business with SMEs

Author: Ralph Morton

HOLD onto your wallets…if Jaguar hasn’t already swayed your heart (and I can’t believe it hasn’t) then Jaguar is just about to make your head swim.

Because Jaguar is courting you – yes, you, Mr SME owner and director. And more than that, Jaguar has some particularly tempting offers coming your way, which will start Quarter 2 (from 01 April, 2012).

So if you’re a small business, or an SME firm, expect the call. Or the sultry purring at your door…

That’s according to David Lewis, Jaguar’s UK sales director, who has undertaken a complete re-training programme of the company’s 90 dealers to make sure the dealers understand the SME market and its requirements.

“What we’re trying to do is put some basic standards into dealers -  training, marketing and process. It’s understanding what is SME and how to go about approaching their requirements. So from 01 April we’ll  see some attractive personal leases available that I think will really appeal to any small business owner.”

“From 01 April we’ll  see some attractive personal leases available that I think will really appeal to any small business owner.”

David, who looks after retail and corporate sales, says Jaguar to date has been focused far too much on the retail side of its business – selling to private buyers.

Much of this change of focus has been brought about by the new 2.2 diesel in the Jaguar XF. There are two versions, a 2.2 163PS version – look out for the Business SE model in particular – and a higher power 2.2 193PS version: the one you want is the Sport LE.

Both these Jaguars have CO2 emissions of 149g/km, which gives them a 23% benefit in kind company car tax banding for 2012. A BMW 520d M Sport Auto in comparison has a 19% company car tax banding – the gap having closed following April’s changes to the company car tax system.

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