MINI has turned to conceptual art to second-guess what the transport solutions of a future city could be.
With Spanish designer and artist Jaime Hayon, MINI’s city scape installation conjures up visions of tomorrow’s urban mobility in the form of an imaginary world.
Presented at the Jaime Hayon Urban Perspectives for MINI, leading the vision is MINI’s Citysurfer concept, a flexible electric kick scooter that provides a smarter and more personalised way of getting around town. For Hayon it is the starting point of a fantastical journey through a modern metropolis, for which he is designing two variants of the MINI Citysurfer concept.
In Hayon’s urban jungle, progress is bright and colourful: the designer has dreamed up a road made of Carrara marble supported by luminous blue pillars, while shiny brass lamps point the way to an imaginary destination.He takes visitors along graphic paths and challenging routes through a surreal space, within which he applies his strikingly creative aesthetics to showcase the future of mobility.
Accessories specially developed for the installation, such as a helmet – part high-tech object, part playful mask – and a jacket likewise designed by Hayon, symbolise the fantasy realm in which the designer dismantles familiar perspectives.
“I wanted to create an incredible and immersive experience that pays tribute to MINI’s sophisticated design developments for future mobility,” says Jaime Hayon of his vision, which goes far beyond any fictional mobility scenario.
He sees his installation as a collaborative design process that espouses the MINI claim to pioneering materials and high quality. For the execution of the overall concept, Hayon is working closely with the MINI Design Team and specialist craftspeople.
Jaime Hayon Urban Perspectives for MINI
- The installation will be on show from 14 to 19 April 2015 at the Laboratorio Bergognone in Via Bergognone 26 as part of the Salone del Mobile in Milan.
