NICK Brownrigg is new Alphabet CEO, joining the UK business mobility and leasing company as chief executive officer on 1 July 2016 from the Dubai-based ALJ Group.
News of the new appointment follows yesterday’s announcement that his predecessor Richard Schooling is the new chief commercial officer for Alphabet International, based in Munich.
Previous to joining Alphabet, Brownrigg was CEO for pre-owned vehicles at ALJ Group, a strategic business development role implementing an investment strategy into the used vehicle sector for the Middle East’s largest automotive group.
Nick Brownrigg’s previous role
- In three years at AJL (2013-2016) he designed and implemented new pre-owned car retail vision, secured investment approval and led execution of programme delivery.
- In 2015 launched first new pre-owned vehicle business in Turkey in 2015, with recruitment of a full management team, as an independent retail and wholesale brand.
- Also developed strategic joint venture with major technology partner to develop digital business.
Brownrigg has significant leadership experience in the UK and international leasing industry, having previously fulfilled a number of UK, pan-European and global CEO positions for Ally Financial Inc. (previously GMAC) and Masterlease Group, starring in several successful restructuring operations, prior to his move to Dubai in early 2013.
Brownrigg also spent five years as sales and marketing director for Interleasing UK Limited and served on the BVRLA Committee of Management between 2005 and 2010.
Norbert van den Eijnden, CEO of Alphabet International commented: “We are absolutely thrilled at the appointment of Nick in the UK and to have secured a candidate of his calibre and experience.
“With the recent, transformational move of our UK headquarters to Farnborough, this is a brand new era for the Alphabet business in the United Kingdom.
“From the conversations I’ve had with Nick I know that he is relishing the new challenge, excited by the potential at Alphabet and absolutely cannot wait to get started.”
Richard Schooling, who served as CEO for Alphabet (GB) Limited since 2011 departs to undertake the role of Chief Commercial Officer for Alphabet International, based in Munich and with responsibility for commercial activities in Alphabet’s 18 markets around the world. Read about it here.
The UK is the largest and most established Alphabet market, founded in 1997 and providing customers with funding, fleet management and mobility services for over 144,000 cars and light commercial vehicles.
