INTEGRATED technology such as sat nav and parking cameras is topping the “wants” list for UK car buyers when selecting a new vehicle according to a survey of the UK’s largest motor finance brokers carried out by Paragon Car Finance.

Asked to select the most popular ‘extras’ for car buyers based on finance applications processed over the last 12 months, motor finance brokers opted overwhelmingly for integrated technology extras compared with more traditional features.

On-board satellite navigation systems came top, selected by more than three-quarters of brokers (76%) as one of the most popular extras chosen by buyers. Bluetooth connectivity enabling handsfree telephone contact came second, highlighted by 67% of brokers.

Parking cameras also scored highly, mentioned by almost half of survey respondents (48%).

In contrast, more traditional physical extras like leather seats, metallic paint finish and LED running lights, were selected by only 35%, 22% and 4% of respondents respectively.

Julian Rance, head of Paragon Car Finance, said: “These survey results highlight the increasing utility and value that car buyers place on integrated technology features.

“Once the exclusive preserve of the premium car market, the most popular features are already being incorporated into mass market vehicles and the message is clear for dealers looking to satisfy discerning buyers in 2016 – technology has the edge.”