A new exhibition of the BMW Group’s MINI brand will open at the BMW Museum in Munich, from 27 November.
It’s been labelled “The MINI Story”.
Highlights of the The MINI Story include 30 original vehicles, smaller exhibits and accessories from 55 years of MINI history. That’s Mini (as in Austin and Morris) to MINI (as in BMW).
“A MINI has an inspiring, engaging way about it. It defies barriers and is ridiculously good-looking at the same time,” said Peter Schwarzenbauer, Member of the Board of Management of BMW AG, at the opening of The MINI Story exhibition.
“The bond between a MINI and its driver is above all an emotional one.
“This wide-reaching exhibition at the BMW Museum and the brochure to accompany it provide an engrossing showcase for the rich heritage of MINI – from the conception of the original Mini in 1959 to the present day. I look forward to welcoming crowds of visitors and MINI fans who share our passion.”
The MINI Story special exhibition shines the spotlight on the development of the MINI brand from the early days of the space-saving classic models, such as the Morris Mini Minor and Mini Traveller, to contemporary reinterpretation of the first new MINI, built in 2001.
Alongside the model series on display, concept vehicles and creative one-offs – from a camper van to a stretch limousine complete with whirlpool – demonstrate the astonishing variety of models produced by MINI as well as the customer-centred focus of a brand cherished around the world for its innovative design.
For further information about special The MINI Story go to: www.bmw-museum.com.
