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Vauxhall’s new baby – would you Adam and Eve it?

659_AdamOpel
Vauxhall's new Adam. Daft - or inspired car naming?

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9 May 2012

The new Vauxhall city car, the Adam
Vauxhall's new Adam. Daft - or inspired car naming?

Blog: Ralph Morton

So. Vauxhall’s new baby car is the…Adam.

Frankly, sounds daft to me. Can you imagine giving your staffer their new company car? “Ah, Adam, here’s your new…errr…Adam.”

Mind you, let’s face it the new VW city car is the Up!

“Hi Adam, here’s the new company car car…it’s the Up! – yours.”

Etc.

Car names have always been a problem for car makers. Ford went through serial angst over ditching Sierra for Mondeo, and Escort for Focus.

Renault had a catastrophically complicated naming system for car models that mercifully the French company ditched for this year. No one here could understand what they were buying. Suspect the dealers were similarly confused too. Neither could directors looking after company car policy.

There have always been those car naming oops moments too. Mazda’s LaPuta is one such. The naming lawyers for Mazda hadn’t quite worked out the inference with ladies of the night in Spanish…

Back to the Adam. Vauxhall, which is part of the GM Europe group where Vauxhalls are known as Opels, says it’s named after the company’s founder, Adam Opel.

Come on. Porsche wouldn’t call one of its cars the Ferdinand would it?

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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