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Vettel’s career hits a purple patch with this weekend’s Monaco Grand Prix
Fast changing: Purple is the new black and white
Author:
ROBIN ROBERTS
A purple finishing flag in this weekend’s Monaco Grand Prix instead of the official black and white checks would be right up the streets for two-time World Champion Sebastian Vettel.
Red Bull Racing’s coolest competitor is leading the Japanese sporting premium brand’s new global campaign focusing on the revised FX.
The innovative campaign is designed to differentiate the Infiniti brand by using the stylish FX with a new promotional line of ‘Performance isn’t black and white.. it’s purple’.
The message concentrates on human emotion as seen through the eyes of current Formula 1 champion Sebastian Vettel showing that performance is not simply about numbers and statistics.
Jean-Pierre Diernaz, Infiniti Marketing and Communication Director for Europe, Middle East and Africa, says: “Infiniti has a strong point of view on what is performance and how it should be delivered. Using the best pilot in the world Sebastian Vettel to illustrate this shows how serious we are in our ambitions to develop the brand.”
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