Ford Vignale features to include
- Chrome bodywork detailing,
- Unique wheels
- Unique fog lights, and
- Premium leather and multi-contour climate seats.
FORD’S bit of posh – Vignale – will now have a dedicated programme manager: her name is Vicky Allen.
Vignale is Ford’s upmarket brand offering buyers a concierge service and higher levels of luxury specification from new FordStores (Ford dealerships).
The first Ford Vignale version is the Mondeo; a Vignale version of the S-MAX is to follow next year before Ford rolls the concept out over more models in its range.
Vicky, who joined Ford in 2002 and was previously national dealer fleet manager, said: “Our new Vignale brand reflects growing demand for highly-specified Fords accompanied by a concierge-style back-up dealership service.
“Ford designers and engineers have responded with cars, which are hand-finished by master craftspeople in our plants. This attention to detail is being extended to ownership, which achieves the same level of sophistication thanks our new state-of-the-art FordStores.”
The Ford Mondeo Vignale is available in four-door and estate bodystyles. Mondeo Vignale models offer enhanced exterior styling and interior materials. such as:
