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209 – Signwriting your car

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24 May 2009

Business Car Manager’s email newsletter designer, Radek, recently sent me these photos of his Vauxhall Vectra estate – being given a touch of smart signwriting with his website, Unostella!

Why not advertise your business on your car? Well, for some businesses, it’s just not the right thing to do.

But for many it can’t do any harm, although I have seen articles on how it might damage your reputation if you – or one of your staff – drive irresponsibly. But I think it’s alright. I particularly like those that talk to you direct. “We do websites” for example on Radek’s car.

Or the computer assistance company Geeks on Wheels “We fix computers” – well, you’re never in any doubt as to what they do. So it can be a useful marketing exercise.

Advertising on your business car

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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