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538 – Destination Audi HQ

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23 December 2010

entrance to Audi headquarters in Milton Keynes

No mistaking where you are: this is the entrance to the Audi HQ

Editor’s Blog on a meeting with Audi’s Nathan Dennis

BEFORE the snow arrived in the south last week, I pointed my Audi A6 in the direction of its (UK) spiritual homeland: Audi’s Milton Keynes HQ.

Visitors to Audi get treated slightly differently: all the other VW brands (VW, SEAT, Skoda) have a common entrance. Not Audi, though.

Audi has its own little forecourt in a separate entrance as befits its premium status within the VW group. And as you can see when you get there it’s wall to wall Audis.

Inside there was a welcoming Christmassy feel too: mince pies with the fresh ground coffee, and a Christmas tree next to a scale replica Auto Union. Very Audi.

I was meeting Audi’s fleet marketing boss for a briefing about the new Audi A6

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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