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560 – What’s a superbrand?

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28 February 2011

Mercedes-Benz SLR - Mercedes was named Superbrand of the Year

Mercedes: voted Superbrand 2011. Wilfried Steffen, president and chief exec of Mercedes in the UK commented that it proved Mercedes remained as desirable now as it ever was

Editor’s Blog on Mercedes winning Superbrand of the year

WHAT’S your idea of a superbrand? It’s an interesting thought. Is it a company like Apple, the super cool purveyor of stylish computers and iPods that manages to punch far above its weight?

Or is it a social network site that promotes interaction and communication between different people, such as Facebook, or Twitter?

I guess we all have our idea of what a superbrand should be

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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