Editor’s Blog on Mercedes winning Superbrand of the year
WHAT’S your idea of a superbrand? It’s an interesting thought. Is it a company like Apple, the super cool purveyor of stylish computers and iPods that manages to punch far above its weight?
Or is it a social network site that promotes interaction and communication between different people, such as Facebook, or Twitter?
I guess we all have our idea of what a superbrand should be