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97- Christmas and company cars

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My Audi A4 - as was. The Audi 80. During the seventies, these cars were considered an Audi Cortina in Germany. How the brand has changed its image!

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24 December 2008

Audi 80
My Audi A4 – as was. The Audi 80. During the seventies, these cars were considered an Audi Cortina in Germany. How the brand has changed its image!

IF you’ve not had a chance to read our Special Report called Back to the Ford Cortina?, then I urge you to give it a quick scan.

Written by GE Fleet Services’s Gary Killeen, it suggests larger companies are heading back to the one manufacturer one car culture of the seventies. An era typified by the Ford Cortina.

This change in direction is due to cost-driven reasons.

While small businesses should always seek to learn from larger company best practice, one of the great things to celebrate about being a small business is that sense of freedom. You can make the decisions that suit you and your company best.

And that means getting the right car at the right deal and at the right price. And not being beholden to big company bureaucracy. Which means greater freedom of business car choice.

On that note, it’s time to wrap it up. And wish all readers a very happy Christmas. I hope you all have a great time.

Are we really going back to the seventies?

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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