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Adam will be apple of Opel’s eye in the small car market

Adam spied
New beginning: Adam will be new Vauxhall model in small car sector

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8 May 2012

 

New beginning: Adam will be new Vauxhall in small sector

Author:

Robin Roberts 

The new baby car from GM in Europe will be called Adam.

The name was announced today.

Further details of the three-door, four seater will be given at the Paris motor show this autumn.

Vauxhall say the name was chosen because it’s the most common first name in the world and its easily understood in nearly all languages, but it’s also the name of German car maker founder Adam Opel, which started making cars in the late 19th century, some 30 years before GM acquired the brand.

There is no indication of where Adam will be assembled as Opel is going through a phase of major changes with unions claiming that Astra production is to end in Germany and model lines will be moved about to maximise  production capacity in particular plants, including Ellesmere Port, Cheshire.

The model is eagerly awaited by company car users and you can keep up to date with the latest breaking stories and company car news by checking Business Car Manager every day.

Read the editor’s blog

Click here: Vauxhall’s new baby – would you Adam and Eve it?

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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