Alphera grows premium captive team as demand rises
Alphera premium captive team: Tony Roff, Lisa Appleton, Nick May, Carla Pon and David McGuinness.
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ALPHERA Financial Services, is expanding its bespoke premium captive team to deal with increased sector demand, which has seen growth of 30% year on year.

The premium captive division offers a personal approach, with a bespoke concierge service, which includes sourcing a vehicle to contract settlements and depreciation protection.

What does the Alphera premium captive division do?

  • Supports customers buying prestige vehicles
  • Division has seen continued growth of 30% year on year
  • The team now comprises five dedicated personnel providing captive finance support for Rolls Royce Motor Cars Financial Services and Aston Martin Financial Services.

Lisa Appleton has been appointed to look after the north of England. Lisa joins after four years as a relationship manager for Lexus/Toyota Financial Services.

Tony Roff has been appointed take the southern division, having previously worked within the region for 12 months. Tony was formerly a business development manager for the BMW retail network and, prior to this, worked in Alphabet, BMW’s corporate leasing and contract hire division.

Other appointments include Carla Pon as concierge manager. Carla supports the Rolls Royce retailer network and works with clients on a one-one basis. Prior to this, spent eight years at BMW’s Park Lane site working in VIP sales. Carla will be supported by David McGuinness, who has just taken on the internship role of concierge support assistant.

Nick May, head of premium captives at Alphera Financial Services, said:

“We focus on creating a smooth customer journey with a seamless transaction as soon as a purchase decision has been made. This individual attention is a vital component of our success and I am confident that, with the expertise from our additional team members, we will continue to expand in the future.”

The premium captive team funds both new and used vehicles, at a rate of one new to every three used.

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