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BMW continues to support Go Ultra Low campaign for ultra low emission vehicles

538_The new BMW i3 63449 1
BMW i3 - leading the green charge as part of the Go Ultra Low campaing

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19 February 2015

BMW i3 EV
BMW i3 – leading the green charge as part of the Go Ultra Low campaign

BMW has reaffirmed its commitment to Go Ultra Low, the campaign to increase awareness of ultra-low emission vehicles (ULEVs).

BMW is joined by

  • Audi,
  • Mitsubishi,
  • Volkswagen,
  • Nissan,
  • Renault and
  • Toyota

in working with government to raise awareness of the benefits of ULEVs – including low running costs and government incentives.

The growth of ULEVs

According to figures from the SMMT (the Society of Motor Manufacturers and Traders), ULEV registrations in 2014 grew by more than 300% to 14,518 cars. Drivers embraced

  • the variety of models on offer;
  • the enjoyable driving experience; and
  • cheaper driving costs associated with ULEV ownership.

Between them, the seven Go Ultra Low members boast 15 ULEVs across a wide variety of model sizes and performance attributes, from family cars and vans, to SUVs and high performance sports cars. This broader scope of products has increased the appeal of ULEVs to more buyers, and increased uptake.

According to figures from the SMMT (the Society of Motor Manufacturers and Traders), ULEV registrations in 2014 grew by more than 300% to 14,518 cars, as drivers embraced the variety of models on offer; the enjoyable driving experience; and cheaper driving costs associated with ULEV ownership.

BMW’s first-ever electric vehicle, the BMW i3, launched to critical acclaim in Nov 2013 and was voted UK Car of the Year. To date, BMW has sold 1,859 i3s in the UK.

Transport Minister Baroness Kramer said: “The public are increasingly seeing the benefits of ultra low emission vehicles, which have low running costs and are easily chargeable at home or on the street. We now have seven manufacturers campaigning to show the wide range of styles and prices available so even more people will see what’s on offer, and the significant government help available.”

Hetal Shah, spokesperson for Go Ultra Low, said: “More UK car-buyers are realising the advantages of owning an ultra-low emission vehicle, and the aim of the newly-expanded Go Ultra Low consortium is to share the multiple benefits with a wider audience. We’ve discovered that once people learn more about the benefits of these cars and vans, they’re keen to take action – and once they’ve tried them, they’re hooked.”

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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