Search
Close this search box.
Sign up for our weekly Newsletter

BMW Group takes more care of SME business sales

634_BMW520d_highRes e1469632152387
BMW 520d

Share

22 April 2015

company car tax
BMW is offering a more comprehensive service to small businesses

How does Business Partnership fit in with the new approach to BMW Group business sales?

  • The award-winning Business Partnership remains a vital part of BMW business sales, but serves small businesses with the requirement for a few company cars.
  • Business Partnership has its own user terms and special contract hire rates
  • Small businesses get focused service from BMW retailers

IT’S only a small change but the impact for SMEs is a huge one.

BMW has changed its sales channel mentality from BMW Corporate to BMW Group Fleet and Business Sales. It’s not a change of sign above the door.

It’s a change of focus.

A focus that is now divided equally between existing key accounts (major corporate clients) and its business accounts (smaller fleets and SMEs).

And this change of mentality applies equally to BMW as it does to MINI (BMW Group sales).

Matt Bristow BMW

“We took a look at our overall approach to SMEs and small fleet customers and felt that we were not providing the comprehensive service our resources allowed and which our customers deserved,” said Matt Bristow, general manager of corporate sales, BMW (pictured left).

Share this article

Facebook
Twitter
LinkedIn
WhatsApp
Reddit
Email

Want more motoring news?

Sign up here for our free weekly serving of motoring.

Sign up here for our free weekly serving of motoring.

Latest news

Top