How does Business Partnership fit in with the new approach to BMW Group business sales?
- The award-winning Business Partnership remains a vital part of BMW business sales, but serves small businesses with the requirement for a few company cars.
- Business Partnership has its own user terms and special contract hire rates
- Small businesses get focused service from BMW retailers
IT’S only a small change but the impact for SMEs is a huge one.
BMW has changed its sales channel mentality from BMW Corporate to BMW Group Fleet and Business Sales. It’s not a change of sign above the door.
It’s a change of focus.
A focus that is now divided equally between existing key accounts (major corporate clients) and its business accounts (smaller fleets and SMEs).
And this change of mentality applies equally to BMW as it does to MINI (BMW Group sales).
“We took a look at our overall approach to SMEs and small fleet customers and felt that we were not providing the comprehensive service our resources allowed and which our customers deserved,” said Matt Bristow, general manager of corporate sales, BMW (pictured left).