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BMW’s Steve Chater walks the talk

658_SteveChater1
Steve Chater, BMW's corporate operations manager - and London Marathon winner, along with the BMW ActiveE electric vehicle that will accompany the Olympic flame

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3 May 2012

Stephen Chater, corporate operations manager, BMW
Steve Chater, BMW's corporate operations manager - and London Marathon runner, along with the BMW ActiveE electric vehicle that will accompany the Olympic flame

Blog: Ralph Morton

…well, not so much walks it, but runs it. I have a lot of admiration for those who run the marathon and this year in particular as I had a personal interest.

My sister Joanna had run the Brighton Marathon the week before the London version – I’m very proud of her – and then in London I had several people to follow, including a friend Tim, who was fund-raising for the charity William’s Syndrome Music Camp, and my brother-in-law Nick (running for Heart UK).

But now that respect extends further. I was in BMW’s diplomatic sales dealership in upmarket Victoria in London for the launch of BMW’s London 2012 Olympic fleet news – see the story BMW residual values to withstand impact of London 2012 fleet partnership.

Following the presentation I was chatting over coffee to Steve Chater, BMW’s corporate operations manager, when he casually dropped into the conversation that he had run the London Marathon just days earlier – in four hours.

“I ran to fundraise for the Children’s Trust,” said Steve modestly about his achievement – four hours is a decent time, especially for someone who has a heavy work schedule.

“There were quite a few of us doing it from BMW, but I didn’t get much time during the week to train. So it was down to some long runs at the weekend. I’d never even run a half-marathon before.” That time looks even more impressive.

Olympics, marathon running (on a personal level) – now what next for BMW’s sporting aspirations?

A sport up my street actually. As readers of this blog probably know, ad nauseum no doubt, is that I’m a Harlequins season ticket holder.

Anyway, the business car news is that BMW is to become the official vehicle partner for the Rugby Football Union from September for a four-year period. Bye-bye Land Rover, hello BMW.

So, when England and Harlequins captain  Chris Robshaw lifts the Webb Ellis cup in the Rugby World Cup in 2015 at Twickenham HQ – of this I am convinced – the team will have got there under BMW power. No doubt with a touch of Efficient Dynamics.

Chris Robshaw, captain of Harlequins
England and Harlequins captain Chris Robshaw in action for Quins. The RFU has a new automotive partner in the shape of BMW from September 2012. Will it lead to ultimate success in the 2015 World Cup? Let's hope so!

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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