TOM Brewer heads top changes at LeasePlan UK with the four key appointments in senior management including Jo Ewen as interim LeasePlan Go brand director.
Tom Brewer – Network brand director
Tom Brewer takes the position of Network brand director, previously held by Chris Tubbs who, after 20 years of service to LeasePlan UK, is leaving the firm.
Tom’s appointment has come from within the business, having already worked for LeasePlan for 10 years. During this time, he has held a number of roles including account management positions, head of product services, head of commercial performance and most latterly brand director for LeasePlan Go.
During this time LeasePlan Go, which is the sector of the company focused on small businesses, has launched a new SME proposition, seen its fleet exceed 12,000 vehicles, delivered record ancillary profit levels and recorded its highest ever customer satisfaction score.
Previously, Tom has worked as a regional sales manager for Europcar, where he was responsible for securing new clients for short term vehicle hire, and the branch manager for South East England for Enterprise Rent-A-Car.
LeasePlan UK managing director Matt Dyer said: “Tom’s 10 years of service at LeasePlan, and the various roles he has already undertaken, means that he is able to bring with him a rounded view of our corporate, ancillary, SME and retail business.
“Tom’s in-depth experience of the automotive sector will help strengthen our ability to grow together. His record of driving growth in the SME and personal leasing sector, coupled with his experience driving strategic improvement is a vital asset to us all.”
Tom Brewer said: “I am delighted to be taking on the role of brand director for Network. It is the sector of our business aimed at providing small business and private individuals with vehicle leasing solutions through our franchise partners, and I relish the opportunity to bring the knowledge I have built of the SME market at LeasePlan Go to a new sector of the business.
“I really enjoy working in environments with variety and change and look forward to the challenges that working as brand director of Network will present.”
Jo Ewen – interim brand director for LeasePlan Go
Following the appointment of Tom Brewer as Network brand director, Jo steps up as interim brand director for LeasePlan Go. She has been with the business for three years as regional director for the LeasePlan brand, where she has made significant contributions in terms of volume and profitability growth, as well as overseeing an increase in customer loyalty.
Prior to her time with LeasePlan, Jo worked for the RAC and Europcar as well as sales and client services director with FMG.
David Rodriguez – head of remarketing
David Rodriguez has been appointed as head of remarketing – previously, David held the role of LeasePlan general manager – dealer engagement, for over three years where he was responsible for implementing an appointed dealer strategy across the business.
David will be responsible for the remarketing of all LeasePlan UK’s used vehicles across existing remarketing channels while developing the future approach to ensure that the remarketing strategy remains relevant in an evolving marketplace.
David has also held a number of roles within Ford and Mazda including a number of senior leadership roles at Mazda UK.
Mark Mercieca – head of consumer insight
Mark Mercieca has also been appointed as head of consumer insight. He will manage areas such as customer loyalty and driver survey insight to make informed decisions about improving the service LeasePlan provides its customers.
Mark joins from Nationwide Building Society and has held a number of roles in the customer experience arena, in particular designing the customer experience for Heathrow Terminal 2.
