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Car brokers join forces to form broker super group

The car leasing broker franchisee business Network, and the broker business owned by Automotive Leasing, are joining forces.

The new broker business – currently responsible for supplying 50,000 vehicles to the Small- and Medium-sized Enterprise (SME) market – will relaunch next year under a new identity.

Network is a franchised broker business. It is owned by contract hire company Leaseplan. The broker division of Automotive Leasing is also owned by Leaseplan.

Christophe Desplace, brand director of Network, will head up new leasing broker super group
Desplace: new broker super group will provide more exciting proposition for the SME market

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30 November 1999

Christophe Desplace, brand director of Network, will head up new leasing broker super group
Desplace: new broker super group will provide more exciting proposition for the SME market

THE car leasing broker franchisee business Network, and the broker business owned by Automotive Leasing, are joining forces to form one supergroup under the LeasePlan umbrella.

Contract hire firm LeasePlan owns both Network and Automotive Leasing.

The new combined broker business – which currently supplies SME businesses in the UK with some  50,000 cars and vans – will relaunch in 2009 with a new corporate identity.

However, Christophe Desplace – the brand director of Network – says as yet there has been no decision taken on a new name for the broker super group.

Tim Hudson, the commercial director of LeasePlan commented: “We have closely examined the logic of retaining two separate brands. Bringing our two broker divisions into one, we will provide an unrivalled solution to the UK intermediary broker sector.” 

Desplace added that the new broker super group would allow the division to bring a more effective car and van selling proposition to the SME market. He also said that it was likely all brokers within the new broker super group would sign up to British Vehicle Rental and Leasing Association (BVRLA) code of practice guidelines to ensure high standards.

“I have been working behind the scenes with the BVRLA on this code of practice,” said Desplace.

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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