John Lawrence CV
- Joined Avis Rent-A-Car in 1994
- Most recently managing director at Zeta Automotive, supplier of bus and coach engine management systems .
- Prior to that, was MD at Trackstar, part of the Trafficmaster Group, responsible for leading the Trafficmaster stolen vehicle tracking business, working with vehicle manufacturers.
- Previously a director at the RAC, leading RAC Services. Oversaw merger of RAC’s legal and accident management businesses and directed RAC membership sales.
- Spent four years as sales director at Hyundai UK, restructuring the sales force and the franchised dealer network.
CLM Fleet Management, part of Maxxia Group, has appointed highly experienced automotive executive John Lawrence as its new managing director. Lawrence has over 23 years’ experience in the automotive industry with roles encompassing daily rental, vehicle manufacturing, fleet services and technology.
John Lawrence said he was very excited by the prospect of leading CLM and by the plans for its continued and ongoing development, which he said had “tremendous potential and was totally scalable”.
He said: “We see CLM developing as a more technologically focused business and have exciting plans to develop the company, levering the scale of the wider Maxxia Group.
“We currently have about 15,000 vehicles under management but I see no reason why we cannot take that volume forward significantly over the next couple of years.
“Our objective will be to continue to delight our existing customers, who will continue to be at the heart of everything we do, but also to widen our appeal to fresh customers who do not necessarily appreciate the full benefits of outsourcing their fleets to us.
“We will also be looking at expanding our range of fleet-related services and we will see more investment in technology to help us achieve that. A key objective will be to take our customers on that journey with us so that they better understand the benefits that technology can deliver,” he said.
Lawrence said that among the areas of focus would be managing logistics for customers, the SME market and enhanced support for driver services.
“Though our customer base is made up of fleets with anything from 100 – 2,000 vehicles, we want to see our products and services become more easily and readily accessible, especially in the SME space where it should be possible for smaller companies to access fleet management products at the push of a button.
“We also want to enhance our support for drivers and make everything easier and simpler for them, too,” he added.
