VOLVO has proved the power of selling exclusively through online orders, by flogging all its limited, new First Edition XC90 in less than two days.
The First Edition of the all-new XC90, limited to 1,927 individually numbered cars, sold out in 47 hours after it was released on Wednesday.
Most of the cars were reserved within one hour from sales start. At its peak, seven cars were sold every minute.
“We are very pleased but not really surprised,” said Alain Visser, senior vice-president, marketing, sales and customer service of Volvo Car Group. “The huge interest in the XC90 escalated to astronomical levels after the world premiere last week.”
The First Edition cars, which mark the year Volvo was founded in 1927, were for the first time in history only available on the official Volvo website.
First Edition owners of the all-new XC90, will get a fully equipped car with uniquely numbered tread plates and a distinctive badge on the tailgate.
Visser added: “The first buyers signed up for their favourite number in milliseconds. The rapid response confirms that the all-new XC90 is a truly iconic car model. The First Edition will be a collectors’ item in the future.”
Special features of the all-new XC90 First Edition include onyx black exterior and 8-spoke, 21-inch Inscription wheels are combined with an interior featuring nappa leather seats in amber, a charcoal leather dashboard and Linear Walnut inlays.
The all- new XC90 First Edition will be powered by a high-performance petrol or diesel engine from Volvo Cars’ new four-cylinder Drive-E powertrains. The supercharged and turbocharged T6 All Wheel Drive has an output of 320 horse power, while the D5 twin turbo diesel engine has 225 horsepower. The engines are teamed with a smooth 8-speed automatic transmission.
