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Editor’s view: new Vauxhall Corsa pricing strategy

825_Vauxhall reveals fourth generation Corsa 56773
Vauxhall Corsa: the company has done 'an Insignia' on its pricing position and residual values - good news to company car drivers and business car managers alike

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1 October 2014

Vauxhall Corsa Mk4
New Vauxhall Corsa pricing: the company has done ‘an Insignia’ on its pricing position and residual values – good news for company car drivers and business car managers alike

 

VAUXHALL has essentially done an Insignia on the new Corsa.

By that I mean, the company has applied the same process of reduced P11D values, lower CO2 emissions and improved whole life costs – which knocks on to much better residual values. (See our news story New Vauxhall Insignia reverses downsizing company car trend.)

It all adds up to a better deal all round.

Vauxhall isn’t the Cavalier company it once was

Better for the company car driver – there’s less company car tax to pay.

Better for the business car manager – acquisition costs are lower and overall running costs are reduced. There’s less Class 1A National Insurance contributions to be paid too.

Paul Adler
Paul Adler: Vauxhall is changing

At a special fleet briefing at Vauxhall’s Luton HQ to explain the new Vauxhall Corsa pricing strategy, marketing manager Paul Adler told me that small businesses could save over £500 in NI costs alone.

This change in emphasis – holistic changes on every operating level – are really making the difference at Vauxhall.

Better cars, lower benefit in kind, lower whole life costs, better residual values. It’s a brave decision to slash prices so mercilessly – but the benefits come through on every operational consideration.

As Paul put it so concisely:

“Vauxhall isn’t the Cavalier company it once was. It is changing and the knock on impacts are making our cars a stronger proposition.”

 

Read more on the new Vauxhall Corsa pricing strategy

Click here to read: New Vauxhall Corsa smashes company car tax bills

 

 

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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