Gavin Davies of Alphabet with some of the Alphabet Partners
Gavin Davies of Alphabet with some of the Alphabet Partners team
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ALPHABET Partner has appointed five new Partners, making a total of 40 just a year after launch of the dedicated broker network that has already delivered more than £100m in vehicle leasing to UK businesses .

The new Alphabet Partners are

  • All Car Leasing
  • Allied Vehicle Contracts
  • Fleet Alliance
  • Four Counties Leasing
  • Go For Finance

Gavin Davies, head of indirect sales for Alphabet Partner (pictured second from right, above), said: “Our current group is now at 40 Alphabet Partners – this number will fluctuate and may increase with a few additions or decrease due to mergers or termination.

“We have no predefined target number of Partners. Our proposition centres around being different and giving you exclusivity in the market with like-minded brokers.

“With this is mind, keeping the group around this number feels right and fits with our long range plan.”

Central to the success of the Alphabet Partner channel is ‘Icon’; this bespoke IT system has been designed alongside the brokers with the aim of supporting them through all stages of the sales lifecycle.

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