Alphabet appointments
- Gavin Davies becomes general manager for SME sales & distribution to lead all of Alphabet’s SME activities
ALPHABET has raised its sights for the booming small business market by putting Gavin Davies in charge of all SME activities.
A key figure in creating the Alphabet Partner operation, Davies takes up the reins of a newly created position as general manager for SME sales & distribution to head Alphabet’s SME thrust.
Davies joined Alphabet in 2013 to create and establish the company’s broker sales channel Alphabet Partner.
His new role brings together and co-ordinates all of Alphabet’s SME commercial operations to provide consistency in sales and service delivery across all of the channels in which the company interacts with SME customers.
SMEs need more dynamic, fast-paced and less hierarchical solutions than the corporate market. Decision making needs to be quicker and solutions more agile as competition – in terms of price, added value and customer service – is fierce. – Gavin Davies
Gavin Davies said of his new role: “Alphabet is an active player in the UK SME market through retailers, brokers and directly – whichever channel the customer wants to engage with us.
“A key ingredient of our success so far has been that we understand that a ‘one size fits all’ approach simply doesn’t work for a market as diverse and dynamic as SMEs.
“We’ve adopted a multi-channel commercial approach to SMEs, but our activities haven’t always been as co-ordinated and consistent as we would like them to be across the board.
“Similarly, we have a fantastic offering in terms of an unparalleled range of products and services so we need to shout about them more in order that SME customers can reap the benefits.
“SMEs need more dynamic, fast-paced and less hierarchical solutions than the corporate market. Decision making needs to be quicker and solutions more agile as competition – in terms of price, added value and customer service – is fierce.
What is Alphabet for Business
- Leasing a car or van through business contract hire is an easy and convenient way to fund company vehicles.
- Can also include maintenance in your fixed monthly rental to help budget
- Alphabet can talk you through your options to ensure you choose the right vehicles for your business and fund them in the best way for your business.
- Can order all makes and model available in the UK. All cars and vans leased from Alphabet for Business are brand new and can be ordered and built to your exact requirement. Full conversion service for light commercial vehicles.
- Lease agreement will include breakdown recovery, road tax, dedicated account manager and 24/7 driver helpline.
“Alphabet for Business, our direct SME channel, will bring the focus and dynamism we experienced with the success of Alphabet Partner as an engine for change within the business.”
Graham Conway, who joined Alphabet in 2013 to set up the broker channel in tandem with Davies, now takes up the position of head of Alphabet Partner which has already delivered a vehicle portfolio of over 7,500 in little over a year’s trading.
Alphabet’s chief commercial officer Martin Quail commented: “Over the past few years Alphabet has seen significant shift in our business towards better meeting the specific needs of the SME market which has helped us deliver significant year on year growth.
“Nearly 30% of our business is now with SME customers and this proportion is growing every year.
“The dynamism of the SME sector has been the real engine of the UK economy since 2008 and the significant levels of growth in the UK leasing market are being driven by SME customers switching on to the benefits of leasing, fleet management and advanced mobility solutions.
“In the past SMEs didn’t have access to the full suite of products and expertise which larger corporates benefited from, but this has changed and now SME customers can work with Alphabet through which ever channel works best for their business needs.
“Gavin and Graham have done an incredible job for Alphabet over the last couple of years and are experts in their field. With their appointments to these key senior leadership positions within the business we are well equipped to build on our successes in the sector and propel all of our SME channels forward to even greater heights.”
