Ford Vignale at Geneva
- Ford debuts an expanded Ford Vignale product and customer experience
- New models S-MAX Vignale, Edge Vignale and Mondeo Vignale five-door models debut alongside Kuga Vignale Concept
- New tailored vehicle personalisation options
- Ford Vignale customers to benefit from exclusive travel, lifestyle and event offers throughout Europe
- Brand ambassadors to include trendsetters from fashion and design
GENEVA was the launch venue for new Ford Vignale models and exclusive customer lifestyle services that will enhance the upscale product and ownership experience.
Ford unveiled the new Ford Edge Vignale – the company’s first entry into the upscale SUV market in the UK – and the new Ford S-MAX Vignale. Prices for both models will be announced later this year.
Also revealed for the first time was the Ford Mondeo Vignale five-door model that will go on sale in 2017, and a concept version of a forthcoming Ford Kuga Vignale.
Ford also debuted new design options that from next year will enable customers to further personalise the exterior styling of the Mondeo and S-MAX Vignales.
The expanded Ford Vignale model range will be available to order at UK FordStores, and at customers’ Ford retailer of choice. FordStores incorporate dedicated Vignale Lounges that deliver a personalised purchase experience supported by a Vignale relationship manager.
Ford has already established 60 FordStores in the UK as the company expects to complete its pan-European roll-out of 500 by early next year.
Ford is also introducing a new travel, event and lifestyle service that will offer Ford Vignale customers valuable offers and access to travel and lifestyle activities, including hospitality experiences at the Chelsea Flower Show in London and the F1 Monaco Grand Prix, and access to VIP premieres at the Cannes Film Festival.
Jim Farley, chairman and CEO of Ford of Europe, said: “Our customers have high aspirations, and they want more from Ford. On some vehicles, our top-of-the-line Titanium specifications make up 70 per cent of all sales.
“With Ford Vignale, we can offer them the absolute best of Ford in terms of luxury and personal service. That’s why we are expanding from Ford Mondeo Vignale to our flagship products Edge and S-MAX, with Kuga to come soon after.”
Ford is showing the S-MAX Vignale at Geneva in the exclusive pearlescent-metallic Vignale Milano Grigio exterior colour and in Vignale White Platinum.
The Ford Edge Vignale is shown in a rich metallic brown Vignale Ametista Scura colour, and also in Vignale White Platinum. Both vehicles deliver the signature Ford Vignale hexagonal upper grille design with dark matte finish and polished aluminium surround.
Ford Vignale design exudes sophistication and premium sportiness – Joel Piaskowski, director, Design, Ford of Europe
Carefully executed exterior detailing enhances exclusivity, and includes the Ford Edge Vignale’s bespoke chrome-finish foglamps; the aluminium, Vignale-embossed wrap-around applique of the Ford S-MAX Vignale’s rear liftgate; and 19in polished aluminium wheels for both models.
The premium character of the Ford S-MAX Vignale and Ford Edge Vignale interiors is heightened with hexagonal-quilted Windsor leather featuring prominent tuxedo-style stitching for the seats and door interiors, offered in light Cashmere or dark Ebony colours.
Ebony leather extends to the central armrest and storage console, and to the instrument panel, which features a woven aluminium applique on the passenger side.
The new Vignale Mondeo model in five-door bodystyle is presented for the first time, following the Mondeo Vignale four-door and wagon models that launched last year.
“Ford Vignale design exudes sophistication and premium sportiness,” said Joel Piaskowski, director, Design, Ford of Europe. “For customers, Ford Vignale is a more individualistic way to enjoy luxury and express your style.”
The S-MAX Vignale, Edge Vignale and Mondeo Vignale will feature as standard the SYNC 3 communication and entertainment system that delivers faster performance and features a redesigned 8-inch touch screen that enables pinch and swipe gestures for the first time.
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