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Graphite Capital sells Micheldever Tyres with Protyre chain in £215m deal

Protyre Master depot
Business as usual as Micheldever Tyres and its Protyre chain sold for £215m

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12 January 2017

MICHELDEVER Tyre Services (MTS), the UK’s second largest distributor of tyres with its retail brand Protyre, is to be sold to Sumitomo Rubber Industries (SRI) in a deal worth £215m.

The transaction will see SRI, the sixth largest tyre manufacturer in the world, purchase Micheldever Group, which owns MTS and its retail brand Protyre, from private equity firm Graphite Capital, providing MTS with a new owner that is committed to tyres and the long-term success of the company.

The deal, which is subject to European Commission approval, provides SRI with two key benefits. It allows SRI to take control of a fast-growing, successful and profitable company, providing a strong, long-term investment.

In addition, it allows SRI to secure and develop its route to market in the UK for the Falken brand, allowing the company to invest more in marketing Falken to increase brand awareness.

Duncan Wilkes, chief executive of MTS, said: “This announcement highlights the success that MTS has enjoyed over the last ten years and the growth the company has experienced under Graphite Capital’s ownership.

“SRI is fully committed to the UK market and to supporting our proven approach to growing the business. Today’s transaction ensures continuity of both management and of our successful multi-brand, multi-segment strategy.

“Our success has been built on MTS offering customers a wide range of brands, providing choice across budget, mid-range and premium categories. We will remain fully committed to selling and developing all these brands as we look to future growth. ”

SRI is headquartered in Kobe, Japan, employing more than 33,000 people worldwide and generating 86 percent of revenues from its tyre business. There will be no change to MTS’ current management structure, with all executive directors remaining in role and continuing to drive long-term success.

Duncan added: “The approach that SRI has taken with this transaction is for MTS to run exactly as it has done in recent years. This means that there will be complete continuity of customer contact at all levels in the business, enabling us to continue to develop our business with customers across the UK.

“In particular, our existing strategy of providing our customers with a range of added-value tools that help them to grow their business will remain a cornerstone of our future.”

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