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HUDSON Kapel Auctions has rebranded to CD Salvage Auction.

The rebranding comes as CD Auction Group takes operational control of the remarketer of salvage and nearly new damaged vehicles.

CD Salvage Auction (www.cdsalvageauction.com) will continue to remarket vehicles on behalf of the UK’s major rental and leasing companies. Typically, vehicles sold tend to be total loss salvage, accident damage-repairable, mechanical failure beyond economical repair & MOT failures.

The move, said CD Auctions, demonstrates demonstrates the Group’s continued integration into the Arctos Holding operation, which acquired the business last September.

The Arctos Holdings portfolio also includes SMH Fleet Solutions, which offers a comprehensive range of vehicle support services for manufacturers, dealer groups, leasing and rental companies and vehicle fleet providers of all sizes.

Andy Brown, managing director of CD Auction Group, said:

“Merging Hudson Kapel Auctions into the CD Auction operation presents some fantastic opportunities for us to offer wider remarketing solutions to our joint customer bases.

“There are considerable synergies as well as opportunities to build on best practice from both operations that can benefit customers of both businesses.”

CD Salvage Auction auctions will continue to use a sealed bid format where registered buyers can view vehicles and submit closed bids online by 1pm every Wednesday and this trusted approach is unlikely to change in the future.

Andy added:

“Hudson Kapel is highly respected in the auto salvage sector, they have an established and trusted auction process that buyers value. I am sure, through bringing the two businesses together, we can offer improved services as well as expanding the client base and ensure that we remarket client’s vehicles through the most appropriate auction format and to the right buyer base.”

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