Hyundai broker programme
- Same deal as HCH
- Incentivised through volume
- Open to ALD top 10 brokers
- Models incentivised:
Hyundai i20, i30, i40 ix35 and Santa Fe
HYUNDAI has launched a special broker programme through funder ALD.
Available to ALD’s top 10 brokers, the programme provides the same deals to brokers that are available to dealers through the ALD white label Hyundai Contract Hire.
“This is an important move for us,” explained Martin Wilson, fleet director, Hyundai. “Brokers will have access to the same contract hire offers as our dealers, and will be incentivised through volume.
“We’ve put more focus with how we communicate with them, too. This is the first time we have launched a full year programme.
“Last year we did 1700 units through our white label Hyundai Contract Hire offer. Our overall target this year is to add 500 to this number.
“That’s all incremental growth through dealers and some broker growth.”
Typical partners included Fleet Alliance said Martin. “That’s a company that has the right customer service and blue chip profile because I think that is right for Hyundai.”
