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A MAJOR European road safety award has been won by the Institute of Advanced Motorists (IAM) for its work to make company car driving safer.

The accolade has come from the PRAISE awards run by the European Transport Safety Council (ETSC), a leading non-profit organisation dedicated to reducing the numbers of deaths and injuries in transport.

IAM safety award

  • IAM scoops major company driver safety award;
  • Its research shows 86% of SME fleets have accidents in past year;
  • Between 2008-2013 3,493 people died in collisions involving company driver/riders in UK.

The ETSC has credited the IAM recognising its ‘outstanding measures to improve road safety at work’.

Earlier this year the institute discovered a shocking 86% of fleets have experienced an accident in the previous 12 months, while 100% of fleets have had an accident where one of their drivers was ‘at fault’.

It also found only 14% of fleets had not had any vehicle incidents in their fleet in the previous 12 months.

According to Government figures, between 2008 and 2013, 3,493 people were killed in accidents involving a driver/rider driving for work, including 515 in 2013.

The IAM Euro award was scooped in the SME category and was credited for its online and on-road risk assessment of all staff driving on work business, annual targets to reduce total mileage and number of collisions, and a company car scheme requiring Euro NCAP five star rating and random inspection of vehicles.

IAM award
Lesley Upham receives the award

Lesley Upham, IAM commercial manager, received the award from Wouter Van den Berghe from the Belgian Road Safety Institute.

The ETSC’s PRAISE project (Preventing Road Accidents and Injuries for the Safety of Employees) focuses on the safety aspects of driving at work and driving to work.

Sarah Sillars, the IAM’s chief executive officer said: “We are honoured to have been recognised by the ETSC for our work in ensuring our employees don’t just talk about road safety, they live it through the business they do in our name.

“Company operators have a duty to their employees and the public that those driving in their name have undergone a high level of driver training before motoring for business.

“Not only do we wish to improve levels of road safety but very importantly increase people’s driving experience and reduce costs for operators by minimising incidents and accidents.”

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