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Konica Minolta drivers pick their next company cars

Konica Minolta
Alphabet with Konica Minolta trialling cars at the MINI plant in Oxford

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4 September 2015

Alphabet held an exclusive event with one of its largest corporate customers, digital printing specialists Konica Minolta, to help its 250 field service engineers find new company vehicles.

The test day, which was held at the MINI plant in Oxford, allowed 13 Konica Minolta engineers to trial a range of vehicles to help the company select its new, more cost effective and environmentally-friendly fleet. The event was part of a complete company car policy review to ensure that fleet vehicles were meeting with employees’ individual driving needs.

Konica Minolta invited engineers from all over the UK to be involved in the day, with the main objective of the event being for its employees to trial a new range of vehicles for its fleet.

In the past, our service engineers have been supplied with a vehicle rather than being offered a choice

Alphabet has been supplier to Konica Minolta since 2010, providing field service engineers with Ford Mondeo and Ford Focus models. With the business expanding into the provision of fully managed IT solutions, with the aim of growing its sales force and engineer team, reassessment was necessary for its business travel needs, help with the reduction of fleet costs and lower its carbon footprint further.

As Konica Minolta’s service engineers spend a large portion of their working days travelling in cars providing technical customer support, their input in the next steps of the fleet decision process was very important.

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