VOLKSWAGEN Financial Services (VWFS) has appointed Mark Forton to lead VW mobility strategy development as mobility services director.

The move is a response to changing customer needs resulting in an increased demand for more flexible solutions to vehicle ownership and access, says VW.

Mark will be responsible for developing the mobility strategy, and the associated products and services for the UK market. He joins with 20 years’ experience in the industry, with particular expertise in vehicle rental, fleet management and commercial vehicles. His most recent appointment was Managing Director of Landar Ltd, an outsourced fleet management and administrative support service provider.

Commenting on Mark’s appointment, Ian Tilbrook, fleet director at VWFS, said: “Our customers’ needs are changing whether they are individual or fleet customers. They are demanding more novel approaches to car ownership and Mark will be leading our strategy to develop our future offering. This paradigm shift is a truly exciting time for the automotive industry as traditional models change facilitated mostly due to internet-enabled technology and services.”

Volkswagen Group has announced its intentions to become a leading mobility provider by 2025.