MARK Gibson has joined the management team at Business Car Manager Ltd as business development manager to drive the growth of its database-driven Car & Van Funding websites.
Formerly of Alphabet, Mark’s business development experience and marketing nous is vast, with senior executive roles prior to Alphabet at ING Car Lease and Hitachi Capital.
Car & Van Funding is focused on enabling suppliers to both leasing companies and leasing brokers to directly market their products and services to all key decision makers and influencers.
Nick Ratcliffe, publishing director of Business Car Manager Ltd, said:
“With more than 16 years’ experience in the leasing industry, Mark can provide valuable insight into how suppliers to those FN50 leasing companies can get real communication cut through, and achieve an industry leading response to targeted sales growth campaigns.”
Mark added:
“The opportunity to join the Business Car Manager team to focus on driving growth in a unique way for this industry is a fantastic one and one which allows me to provide real-life insight to suppliers on how to best communicate their messages to the key decision makers and influencers, increase sales, and improve brand awareness.”
