Story: RALPH MORTON
MERCEDES is continuing its progress towards its stated aim of becoming the number one in the premium business car sales sector with the announcement of a new Mercedes Fleet Strategic Account Manager team.
The seven Fleet Strategic Account Managers will report to Sally Dennis, National Fleet Sales Manager at Mercedes.
The Mercedes fleet team revamp has been masterminded by Nick Andrews, head of fleet sales at Mercedes.
The business car news of the new Mercedes fleet team structure is as follows:
Scotland and Northern Ireland
James O’Reilly is the manager for this region. James, formerly a Relationship Director within Lombard’s technology services division, brings motoring experience from his time as an Area Sales Manager for CNH Capital Europe, part of the Fiat Group.
Sam Ragheb will head up this region. Sam moves over from the VW Group where he worked for seven years, first as a Fleet Sales Manager for Audi, and then as a Key Account Manager with SEAT.
Midlands and North Wales
A step up from his previous posting in Mercedes-Benz UK as a District Fleet Manager, Damien Rigby will be responsible for covering this area.
East Midlands and North London
Peter White, who departs from his current job as AMG Product Executive at Mercedes, starts his new post in January 2013. Peter has been with Mercedes since 2006.
South East and South London
Infiniti Europe’s UK Fleet Sales Manager, Simon Lewis, moves over to Mercedes to take up this role in the south. Simon has over 10 years of business-to-business and fleet experience. Before Infiniti, Simon worked at both BMW and Audi.
South West and South Wales
These regions will be overseen by Alex Anderson, who was recruited from Nissan Corporate Sales. Prior to Nissan, Alex was a Fleet Sales Manager for 14 years with Volkswagen and Audi Colbornes retailer group.
The Public Sector will be overseen by Rob Morris who arrives at Mercedes from his seven year stint as Fleet Sales Manager for Skoda.
Nick Andrews, Head of Fleet at Mercedes-Benz, told Business Car Manager that not only did he want to see Mercedes Fleet as the number one premium business car maker but also wanted Mercedes-Benz Fleet to be ‘easy to do business with’.
So far Mercedes fleet and company car sales have been heading upwards, Nick reporting that there was fleet growth of 12.2 per cent despite a falling market.
Earlier in the year Mercedes implemented its Direct Sales Programme. Proof, said Nick, that Mercedes was changing its approach to the company car fleet business.
“We are looking to build on the strong sales success we have been enjoying and with our new team of talented and experienced Strategic Account Managers I believe we have the ability to grow sales even further,” commented Nick Andrews on this latest business car news.
“The improvements we have made this year are indicators that Mercedes-Benz is continuing to strive for excellence in customer service for its fleet customers.”
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