Author: RALPH MORTON
Audi is introducing new models at a phenomenal pace – and has set aside 11.6billion Euro (over £9billion, rub your eyes) in mainly new model development between 2011 and 2015.
The result will be the expansion from 39 models to 42 – yes, there are even more niche vehicles to come for Audi business and company car drivers to choose from.
To keep pace with the new models and the new model updates – such as the new Audi Q5 SUV which is due on sale in May for business car delivery in October – Audi Fleet has undergone its own model update with a new Corporate Identity.
‘Audi Fleet means Business’ is the key message in the corporate identity overhaul, reflecting the Audi Fleet’s successful standing as a provider of exceptional service, business benefits and high-end driver appeal, says Audi.
“Although the new Audi Fleet identity sits within the main Audi brand, it allows the fleet business to position itself as an entity on its own,” commented Nathan Dennis, fleet and after sales marketing manager, Audi.
“We believe the new identity communicates the particular values and wide-ranging services to business offered by Audi Fleet.”
The revised Audi Q5 range will be available from £33,400.
Other Audi derivatives expected soon for inclusion on an SME fleet’s company car policy include the new Audi A6 allroad this summer, and an all-new Audi A3 hatchback which will feature the latest Audi thinking on CO2 efficiency for reduced company car management costs and lower benefit in kind company car tax.
