I CAME across a poll recently that said environmental policies are taking a back seat to cost control measures.
Well, swipe me: I’m not sure I needed a poll to tell me that.
The poll, by Nexus, was of company car managers with SME fleets, and it said that when it came to choosing cars, then cost was the key influencer before any green corporate social responsibility considerations.
But actually, the two are hardly mutually exclusive.
New developments by car makers are continuously pushing down the running costs of cars by reducing CO2 emissions and improving fuel economy.
Take the new Audi A3 Sportback I’m running at the moment. This has Audi’s new 99g/km diesel engine with an official fuel figure of over 74mpg. OK, you don’t see that in every day use but long jaunts easily see over 55mpg.
It’s the same engine that powered the winner of our Most Cost-Efficient Car for an SME Company Car Driver winner in our SME Company Car of the Year Awards (click here for more on the Awards winners).
The key words are Cost Efficient. And with cost efficiency comes greenness.
And all in a premium package like an Audi.
No wonder SME company car managers are putting cost reduction before anything else. They can win all round.