TECH savvy drivers and those wishing to show off their green credentials are early adopters of electric vehicles, but business users will want more than just a car in future and premium brands leading the way in next-gen features.
The future is autonomous, connected, electric, and shared mobility (ACES) and it’s being led, not surprisingly by luxury brands, according to a study by Dublin-based Research and Markets.
To appeal to busy people on the move, upmarket model makers are already integrating next-gen features to support autonomous drive, connectivity, and mobility technology.
The research suggests that connectivity and human machine interface (HMI) innovation is vital for brands looking towards differentiating themselves. Artificial Intelligence-based personal assistance and proactive navigation to eliminate range anxiety and optimal use of battery charge will be a few examples of features included in the car.
With regards to HMI, intuitive touch-based systems are set to become the norm. Women-centric designs will also be on the radar of premium makers, especially in the SUV segments.
The research added that increasingly stringent emission regulations are pushing luxury carmakers to electrify their ranges to meet new standards although take up of EVs and plug-in hybrids remains low due to a lack of consumer awareness and common misconceptions about electric range and e-technology.
