SEAT fleet growth
- Overall SEAT UK fleet growth of 37% in first half of 2017
- Motability channel grows 277%
- Four consecutive years of growth in true fleet channel
- All-new Ibiza winning plaudits and Arona to launch in Q4
- Positive July results buck downward industry trend
SEAT is continuing its fleet growth strategy posting year-on-year growth of 37% SEAT fleet sales in the first half of 2017.
The brand is generally on the rise, too, with overall sales climbing by 20% when comparing the first six months of 2017 and 2016.
The VW-owned Spanish car maker said its true SEAT fleet sales had delivered 63% growth in the same period with improved market share.
SEAT was also the fastest mover in the Motability sector, experiencing phenomenal 277% growth in the market, representing in excess of 2,500 units.
SEAT said that the introduction of the Ateca compact SUV has directly benefited sales, while also providing a boost to the order books of other models, including the new Leon.
With the recent introduction of the all-new Ibiza and the forthcoming new Arona crossover due this winter, the company said it expected its fleet growth to continue for the foreseeable future.
Peter McDonald, head of fleet and business sales, commented: “We’re excited and pleased with the results.
“SEAT’s been growing in fleet for four consecutive years, and that’s accelerated recently with our broadening product portfolio.
“We’ve been working hard to enhance our service to customers and initiatives like four-day test drive and the fleet excellence programme have improved our offering. Our expectations are that this success will continue with a number of product launches on the horizon, and an imminent upgrading of our fleet website.
“More than ever, we have full confidence in our capability to be a serious consideration for any fleet operator.”