ŠKODA will build on its reputation for supporting major cycle events this weekend, when nearly 25,000 enthusiastic amateurs – many from small businesses – and celebrity cycle fans are expected to join the pros in the Prudential RideLondon.
ŠKODA will field a fleet of more than 30 vehicles that will be guiding and encouraging the professional riders throughout the route.
Those riding the full route will take on 100 miles of gruelling roads taking in both London landmarks and the challenging Surrey hills.
This event has become a favourite among professional and amateur cyclists alike and has been blossomed as a world-class festival of cycling in just its second year. The ride on closed roads has been hailed as a platform to encourage more people to cycle safely and more often.
There are a series of events over the weekend, culminating in a race between 150 of the world’s top cyclists and their teams around a modified version of the London 2012 Olympic Road Race route.