A NICE set of wheels is among the best incentives business owners should be dangling in front of prospective talented employees, a survey has discovered.

According to research from Avis Car Rental UK, for the UK’s SMEs the key to attracting talent could lie in the type of company car package offered as part of a contract.

That’s because 39% of potential job seekers reported that the type of company car they are offered significantly influences their decision to join a small business.

Recruiting the best and brightest can make all the difference to the success of a company, particularly to those SMEs that rely on a small team of committed and capable employees to grow their business from a start-up to a corporate success.

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The independent study revealed the right company car outweighed other key factors influencing a decision to join a small business, which include an opportunity to travel (14%), good career progression (37%), pension (29%) and extra earning potential (32%).

Louisa Bell, commercial director at Avis UK, said: “Whilst we have seen some positive and reassuring signs around the UK economy over the past year, it is still a very competitive market and whether you are a FTSE 100 or a small niche business, attracting and retaining talent is vital to success.

For SMEs recruitment can be the biggest challenge and they often lose out to more established organisations that are able to trade on their history and their brand.

However, as our research shows, a range of additional benefits can make all the difference in swaying the perfect candidate’s decision in joining your business.”