Close Brothers sales
Close Brothers' new LinkedIn page for asset sales
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WHY wait for an auction? Big funder Close Brothers is carving a new niche by posting ex-lease vehicles for sale on social media.

Close Brothers Asset Finance is now selling its direct assets – which include ex-lease vehicles, trucks, vans, cars, construction equipment and machinery – via a tailored LinkedIn page aimed at SMEs and other prospective buyers.

In response to an increased demand for second hand assets due to the cost pressures facing SMEs, this is believed to be the first time a provider has promoted these assets via social media.

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The innovative concept will see a different item – all of which are advertised on the Close Brothers Asset Finance website’s ‘assets for sale’ page – posted every weekday, with full specification details.

Every time a vehicle or piece of equipment is posted for sale, followers will receive an alert.  In addition, if individuals are looking for something specific, Close Brothers will use its national network of contacts to help identify a suitable asset.

Mike Randall, CEO of Close Brothers Asset Finance, said: “Close Brothers is well-known for being a leading SME lender, and this initiative takes things one step further by breaking new ground in the industry.

“LinkedIn is a popular communications tool for the majority of businesses, so it seemed only natural to use it to widen our communication about the wide-range of assets we have available for sale at the end of their leases.

“A lot of small businesses and individuals are looking for quality, used equipment for their businesses and this is the ideal place to start. And to help further, we offer flexible financing packages to fund all of our assets for sale.”

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