BMW Group has strengthened its leasing company relationship management team with the appointment of a trio of BMW leasing key account managers.

Ian Munro joins from Fiat Chrysler Automobiles where he held a number of positions focusing on leasing company relationships and residual value management.

Hollie Crumlish joins from the manufacturer engagement team at LeasePlan UK and Jack Munford transfers from Alphabet and builds on experience gained in the leasing sector and BMW Retailer network.

Finally, Lee Pennells takes on the newly created role of tactical leasing manager, focusing on tactical sales and BMW Group’s approach to the broker sector.

Adam Harley, national leasing manager, commented: “This new structures allows us to build on our core strengths of collaboration and partnership.

“Clearly defined key account management roles will deliver even higher standards of customer service to our leasing company partners.

“With a more complex market place, technological advances such as Connected Car and teleservices and any potential changes to the tax landscape, it remains vital to recruit the very best candidates and I am delighted to have recruited such high quality individuals to represent our brands.

“Separating the tactical sales activity and having a specific focus on the SME and broker sectors will allow us to better understand how to engage with this growing market.”